In today's digital age, businesses must continuously strive to improve their marketing strategies to attract and retain customers. One effective way to increase conversion rates is through video marketing. Videos can be used to showcase products or services, educate customers, and build brand awareness. 

The Power of Video Marketing

The power of video marketing cannot be understated. Videos can significantly increase conversion rates. In fact, including a video on a landing page can increase conversion rates by up to 80 percent. Videos are more engaging than text and images, and they can convey your message more effectively. 

They can also help build trust with your audience by showing the people behind the brand and providing social proof. It is a fact that people remember visual content better than text, and videos offer a way to convey your message in a manner that is more engaging, memorable, and effective.

Types of Videos to Boost Conversions

Businesses can use various types of videos to increase conversions. Product demonstrations are an excellent way to showcase how the product works and its benefits. Testimonials can be used to build trust and provide social proof. Educational videos are a way to educate customers on industry-related topics and position your business as an authority in your field. 

Brand videos can be used to showcase your brand's values and personality, helping to build emotional connections with your audience. Using videos in your marketing strategy provides the opportunity to tailor your content to the particular needs of your audience and to make a deeper connection with them.

Best Practices for Video Marketing

To make the most out of your video marketing efforts, there are some best practices you should follow. Firstly, keep your videos short and to the point. Attention spans are short, and you don't want to lose your audience's interest. Secondly, optimize your videos for mobile viewing, as more people access the internet on their mobile devices. 

Thirdly, include a clear call-to-action at the end of your video to convert viewers into customers. Finally, use analytics to track your video's performance and see what's working and what's not. By following these best practices, you can ensure that your videos are engaging and effective and ultimately lead to more conversions.

Video Production Tips

If you're new to video production, there are some tips to get you started:

  • Keep it simple. You don't need a fancy production setup to create effective videos. A smartphone and a tripod are all you need to get started. 
  • Plan ahead by creating a storyboard or script before filming to ensure your video has a clear message. 
  • Use good lighting to make sure your subject is well-lit, and avoid filming in low-light conditions. 
  • Edit your videos carefully by cutting out any unnecessary footage and using editing software to add music, graphics, and other elements to enhance your video. 

With these tips, you can create high-quality videos that effectively communicate your message to your audience.


Video marketing can be a powerful tool to increase conversions and grow your business. By using different types of videos and following best practices, you can create engaging content that resonates with your audience. 

With the right planning and execution, video marketing can take your business to the next level. You can create a deeper connection with your audience, build trust, and ultimately increase conversions.

Do you need help with business video production? Turn to Left Mind Media. We're more than your local video production company. We're marketing masters, conversion ninjas, and traffic tradespeople. Our videos sell your product, your business, and you. Video production is the how. You are the why. Get in touch with us!

May 9, 2023
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