The world of digital marketing is ever-evolving, and businesses in Portland, Oregon, must adapt and innovate to remain competitive and engage their target audiences effectively. An innovative marketing tool that has gained traction in recent years is animated explainer videos, providing a uniquely visual and engaging way to communicate complex concepts, showcase solutions, and foster brand identity. In this blog post, we will discuss how Portland businesses can capitalize on the benefits of animated explainer videos to enhance their marketing and communication strategies.

Animated explainer videos utilize characters, graphics, and narration to convey complex information clearly, concisely, and visually appealingly. This approach simplifies intricate concepts and boosts viewer engagement by standing out in a sea of text and static images. As a result, businesses can deliver their message more effectively, leaving a lasting impression on their audience and fostering curiosity and connection.

In this blog, we will explore the various aspects of animated explainer videos, including their benefits in assisting viewer understanding, promoting brand identity, and driving conversions. Additionally, we will provide tips for creating engaging and professional animated explainer content, focusing on scriptwriting, visual storytelling, and audio components. Furthermore, we will discuss strategies to optimize and promote your animated explainer videos, ensuring maximum reach and impact among your target audience. 

Embrace the power of animated explainer videos to differentiate your Portland business in the digital marketplace and create impactful, lasting connections with your target audience.

1. Benefits of Animated Explainer Videos for Businesses

Animated explainer videos offer numerous benefits for businesses looking to communicate their message effectively and engage their target audience. Let's explore a few key advantages:

  • Enhanced Understanding: The combination of visuals, audio, and text in animated explainer videos simplifies complex concepts, allowing viewers to grasp the core message with ease.
  • Increased Audience Engagement: The dynamic nature of animation attracts viewer attention and maintains engagement, making these videos more impactful than traditional marketing materials.
  • Promoting Brand Identity: Animations can be customized to reflect your brand's unique identity, creating consistent messaging and fostering a strong brand image.
  • Driving Conversions: Compelling animated explainer videos can effectively persuade viewers to take action, boosting conversion rates and supporting business objectives.

2. Creating Engaging Animated Explainer Videos

To create high-quality and engaging animated explainer videos for your Portland business, consider these essential factors:

  • Scriptwriting: Develop a concise and compelling script that clearly communicates your message while catering to your target audience's specific needs and interests.
  • Visual Storytelling: Utilize appropriate visual elements, such as characters, symbols, and color schemes, to reinforce the narrative and enhance viewer comprehension.
  • Audio Components: Incorporate professional voice-over narration and background music that complements the tone and mood of your video, creating an immersive and pleasant experience for your audience.
  • Consistency: Ensure that all elements of your animated explainer video, from visuals to audio, align with your brand's identity and messaging, promoting a cohesive and trustworthy image.

3. Optimizing and Promoting Your Animated Explainer Videos

Once you've developed an engaging animated explainer video, it's essential to optimize and promote it strategically to ensure maximum reach and impact:

  • Video Length: Keep your animated explainer video concise, typically within 60 to 90 seconds, to maintain viewer interest and optimize message retention.
  • Search Engine Optimization (SEO): Optimize the video description, title, and tags with relevant keywords and phrases for your target audience, improving discoverability and visibility on search engines and video platforms.
  • Social Media Sharing: Share your animated explainer video across various social media platforms, utilizing native video formats where possible (e.g., Facebook video, Instagram video) to increase viewer engagement and reach.
  • Embedding on Your Website: Place the animated explainer video prominently on your website, streamlining the user experience and providing easily digestible content for visitors.

4. Measuring the Success of Your Animated Explainer Video Campaigns

To evaluate the effectiveness of your animated explainer videos and optimize future marketing strategies, assess key performance indicators (KPIs):

  • Video Views and Completion Rates: Analyze the number of views and the average percentage of video completion to gauge viewer interest and engagement.
  • Social Media Metrics: Monitor likes, comments, shares, and other social media interactions to determine the popularity and resonance of your animated explainer videos among your target audience.
  • Conversion Rates: Track relevant conversion metrics, such as website inquiries, product purchases, or newsletter subscriptions, to assess the impact of your explainer videos on driving desired actions from viewers.
  • Viewer Feedback: Solicit feedback and testimonials from your audience to gather valuable insights into the strengths and weaknesses of your animated explainer video campaigns.


Animated explainer videos offer a powerful solution for Portland businesses seeking to distinguish themselves in the digital marketplace and captivate their target audience through dynamic, engaging, and informative content. By understanding the potential of this innovative marketing tool, creating compelling videos that resonate with your audience, and deploying strategic promotional tactics, your business can harness the power of animation to simplify complex concepts, boost engagement, and foster lasting connections with your target market.

At Left Mind Media, our team of video production professionals specializes in creating impactful, high-quality animated explainer videos tailored to your business's unique needs and objectives. Whether you need to convey intricate product features, showcase your brand's value proposition, or connect with your audience through compelling storytelling, our expertise and dedication to excellence ensure your animated explainer videos will leave a lasting impression. Contact Left Mind Media today to discover how our video production services in Portland can elevate your marketing efforts and create transformative experiences for your audience.

September 3, 2023
from our office in
Portland, OR

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