Video is an incredibly powerful tool for brands to use when it comes to building awareness and engagement. Video content has been proven to be more engaging than any other type of content, especially when it comes to social media. With the rise of social media platforms such as YouTube, Instagram, and Facebook, brands can reach a much larger audience and create a stronger connection with their customers.

Here, we'll share how video can help boost brand awareness and engagement:

6 Ways Video Can Help Boost Brand Awareness and Engagement

Video content has become integral to communication, enabling brands to capture their target audience’s attention. Video is quickly becoming the go-to medium for content marketing, and plenty of studies show that video can help boost brand awareness and engagement. Here are six ways video can help brands connect with their target customers and build a successful brand.

1. Core Message - Creating a Core Message

Creating a focused, concise, and engaging core message can be one of the most effective ways to use video to enhance brand awareness and engagement. The core message should clearly state what your brand is about and why it stands out from the competition. This will help you make a lasting impression and drive more people to your brand.

2. Highlights – Feature Your Brand's Highlights

Video can be used to feature the highlights of your brand. This could include highlighting customer reviews and testimonials, showcasing customer success stories, and offering behind-the-scenes footage of your brand’s processes. Please note that this type of video should be factual and respectful to your customer base. The videos should draw attention to the emotional core of your brand.

3. Educational Videos - Educate Your Target Audience

Video can be used to educate your target audience on the values and beliefs that your brand stands for. Creating educational content will help to establish trust and loyalty between you and your audience. Additionally, educational videos can be used to educate potential customers on the products and services you offer, which can increase sales.

4. Tutorials - Create Tutorial Videos 

Tutorial videos are a great way to engage your audience and present your brand in a positive light. Tutorials can be used to teach your target audience how to use your product or service. Creating informative, visually appealing tutorials will leave your customers feeling more informed and educated, encouraging them to trust your brand.

5. Product Content - Offer Product Content

Product content videos can effectively generate interest in your offerings. These videos can provide your target audience with an inside look at the features and benefits of your products and services. Additionally, product content videos can be used to explain how your products or services can solve customer problems, encouraging customers to purchase from your brand.

6. Storytelling - Tell Your Brand's Story

Storytelling effectively captivates an audience and builds an emotional connection between your brand and its customers. Videos can be used to tell a unique story about your brand that resonates with the values and beliefs of your target audience. These videos should focus on connecting with your audience, and highlighting the unique and compelling stories behind your brand.


When leveraged correctly, video can be an effective tool for boosting brand awareness and engagement. Videos can help you create a powerful message, feature highlighting stories, create educational content, offer product content, and tell your brand’s story. The key is to create informative, visually appealing, and emotionally engaging content that resonates with your target audience.

Left Mind Media is a video production company that specializes in creating videos that can help promote businesses, products, and individuals. We have a team of experts who are knowledgeable in marketing, converting leads, and driving website traffic. Our videos are designed to get your message out there and help you make a sale. Learn more about our video production services!

April 4, 2023
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