Short-form video content has become increasingly popular in recent years. Platforms like TikTok, Instagram Reels, and YouTube Shorts have made it easier than ever for businesses to create engaging videos that capture the attention of their target audience.  

However, creating successful short-form videos requires careful planning and execution. This article discusses seven short-form video mistakes businesses should avoid.

Ignoring the Importance of Storytelling

One of the biggest mistakes businesses make with short-form video production is focusing too much on promoting their products or services and ignoring the importance of storytelling. In fact, short-form videos provide an excellent opportunity to tell a compelling story that resonates with your target audience. 

By creating videos that tell a story, you can engage your audience emotionally and increase their chances of sharing your content with others.

Not Knowing Your Target Audience

Another common mistake in short-form video content is not knowing your target audience. Creating videos that resonate with them isn't easy without a clear understanding of your target audience. 

Take the time to research your target audience and identify their interests, pain points, and preferences. Use this information to create videos that appeal to them and inspire them to act.

Failing to Optimize for Mobile Devices

Most short-form videos are consumed on mobile devices, and failing to optimize your videos for mobile can be a big mistake. Ensure your videos are optimized for mobile devices, with a vertical or square aspect ratio and subtitles or captions that make it easier for viewers to consume your content without sound.

Trying to Do Too Much in One Video

Short-form videos are meant to be short and sweet, and trying to do too much in one Video can be a big mistake. Keep your videos focused on one message or theme, and avoid cramming too much information into a single video. Instead, create videos that build on each other and provide a comprehensive view of your brand or product.

Ignoring the Importance of Quality

Short-form videos are often viewed as less formal and polished than longer-form content, but you should still pay attention to the importance of quality. Poor lighting, shaky camera work, and low-quality audio can all detract from the effectiveness of your video content. 

Invest in quality equipment or work with a professional business video production company to create videos that will surely look and sound great.

Neglecting to Include a Call to Action

With a clear call to action (CTA), you may take advantage of opportunities to convert viewers into customers. Make sure you include a CTA in every video, whether it's to visit your website, follow your social media channels, or make a purchase.

Not Analyzing Your Results

Finally, failing to analyze their results can be a big mistake for businesses. Tracking your video performance makes it easier to know what's working and what's not. Use analytics tools to track your video views, engagement, and conversion rates. Use this data to refine your strategy and improve the effectiveness of your video content.


Through short videos, businesses can quickly and easily capture the attention of their target audience and deliver their message concisely and engagingly. By utilizing short-form video marketing and working with a video production studio, businesses can create a compelling and cost-efficient way to reach more people and increase their brand’s visibility.

Are you looking for a business video production partner who can create videos that highlight your goods or services and increase traffic and conversions? Contact Left Mind Media, a reliable video production studio company in Portland, OR. Let us help you boost your conversion rate with the power of video marketing! 

June 21, 2023
from our office in
Portland, OR

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