Why Strategy Matters in Business Video Content

As a business owner, you know that creating video content is a powerful way to engage your customers, promote your services, and build your brand. But have you considered the importance of having a strategy for your video content? Solid planning is essential if you want your videos to be effective.

Why Strategy is Key

Without a strategy, you may find yourself creating random videos that don't lead to any tangible results. You also risk wasting money on content that doesn't serve your business goals. A good video strategy should be tailored to your specific objectives and objectives.

Steps for Developing a Video Strategy

  1. Define Your Goals: What do you want to accomplish with your videos? Are you trying to increase sales? Generate leads? Raise brand awareness? Having a clear understanding of your goals will help you create content that is effective.
  2. Research Your Audience: Knowing who you are trying to reach with your videos is essential. Consider their interests, needs, and motivations. This will help you craft content that resonates with them.
  3. Develop a Plan: Outline the topics you want to cover in your videos and the type of content you will create. Also consider the platforms you will use to distribute your videos.
  4. Create Content: Once you have a plan in place, start producing your content. Make sure to include a call to action in each video so viewers know what to do after watching.
  5. Measure Your Results: Track the performance of your videos and adjust your strategy as needed. This will help you refine your approach and ensure that your videos are delivering the desired results.

The Benefits of Video Content

Business video content can be an invaluable tool for engaging customers and driving sales. Here are some of the key benefits of creating video content for your business:

  • Brand Awareness: Videos can be used to raise awareness of your brand and help you stand out in the marketplace.
  • Engagement: Videos help you connect with customers in a more personal way and encourage them to take action.
  • Sales: Videos can be an effective tool for promoting products and services and driving sales.
  • Lead Generation: Videos can be used to capture leads and build an email list.


Creating video content for your business can be a great way to engage customers and drive sales. But in order to be effective, your videos must be part of an overall strategy. Taking the time to develop a plan for your video content will help ensure that your videos are delivering the desired results.

February 14, 2023
from our office in
Portland, OR

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