
Blog
What we’re up to and recent projects we’re working on.

Why Landing Pages Convert Better with Video (And How to Do It Right)
Videos have become a powerful tool for enhancing landing page performance, primarily due to their ability to boost conversion rates significantly.

What It’s Really Like to Work with a Video Marketing Agency (And How to Get the Most Out of It)
The creative process of working with a video marketing agency begins with a kickoff call, which sets the foundation for the entire project. Read on…

Stop the Scroll: How to Create Video Content That Actually Grabs Attention
Video content has a profound impact on viewer behavior, shaping how audiences interact with media. Read on…

Creative That Converts: Why Good Design Is Your Best Salesperson
Good design plays a pivotal role in boosting conversion rates by enhancing user experience and engagement. Read on…

From Funnel to Flywheel: Rethinking Your Paid Media Strategy for 2025
The landscape of Media Strategies is undergoing a significant transformation as brands adapt to new challenges and opportunities. Read on…

Brand Voice Isn’t a Vibe—It’s a Strategy: Here’s How to Craft Yours
A successful brand voice is a fundamental aspect of any effective brand strategy. Read on…

Why Video Business Cards Are the Future of First Impressions
Video business cards are reshaping the way first impressions are made, serving as a powerful tool in your sales conversion funnel. Learn how to benefit from using them.

Video SEO isn't Dead—it's Evolving: How to Optimize Video for AI and Search
In 2025, Video SEO has transformed into an intricate digital strategy tailored for AI-enhanced searches. How do you stay ahead?

The Power of Story-Driven Video: Turning Customers into Brand Advocates
Story-driven content captivates audiences by appealing to their emotions, creating memorable experiences that forge strong connections. Read on to learn how you can capture their attention…

Why Video Belongs on Every Landing Page: The Psychology Behind Conversions
First impressions are crucial in shaping your perception of a company or product. Within mere seconds, a landing page can influence your initial thoughts and feelings. Read how to make the most of 3 seconds…

From Scroll to Stop: How to Make Social Video Content That Hooks in 3 Seconds
The impact of those initial three seconds on social platforms cannot be underestimated. They hold the key to capturing an audience's intrigue and preventing a user from swiping past your content. Want to learn how? Read on…

The Psychology Behind Great Brand Videos: What Actually Converts Viewers
Understanding the psychology behind successful brand videos can significantly boost your marketing efforts. Read more…

Why Every Brand Needs a Video Content Strategy
In today's digital landscape, a robust video content strategy is essential for brands aiming to captivate and engage their audience.

Work with a Team That Makes Strategy & Story Work Together
Exploring user generated video content reveals a goldmine for brands seeking authentic connections with their audience. Read on…

How to Use Customer Testimonials in Video Marketing to Build Trust
Incorporating customer testimonials into your video marketing strategy serves as a powerful tool to build trust. Learn practical tips in this article…

5 Types of Videos Every Business Should Be Using
Integrating the right marketing videos for business can be transformative for your sales pipeline. To captivate your audience and elevate your brand, consider incorporating diverse types of business video content. Read on…

The Psychology of Selling by Visual Storytelling
Visual storytelling wields a profound influence on human perception and emotion, acting as a compelling tool in the art of persuasion. As a viewer, you are naturally drawn to narratives portrayed through imagery because they engage the brain's emotional and cognitive centers…

Telling Stories That Matter – A Look Back at NCompass (2017)
This project wasn’t about selling a service—it was about telling a story with heart. With a mix of Haiti footage and volunteer interviews, we captured the mission of NCompass through the eyes of those who lived it. It remains one of the most meaningful projects I've been part of.

Confessions of a Neglectful Videographer (And Why That’s About to Change)
While I’ve been heads-down building Left Mind Media and creating great content for others, I’ve failed to build our own video library where it really matters—on YouTube. That changes now. We’re kicking things off by celebrating one of our earliest wins: Bonaventure Senior Living.

SEO Benefits of Embedding Videos on Your Website
Integrating videos into your website can significantly enhance its SEO, drawing in more visitors and driving engagement. By embedding videos strategically, you capitalize on the potential of video SEO…