How to Use Video Across the Customer Journey (Not Just at the Start)
Awareness: Capturing Attention with High-Impact Video
The customer journey begins with a scroll, a search, or a simple spark of curiosity—and video is your best chance to turn that moment into momentum. At the awareness stage, the goal isn’t to sell—it’s to be seen, remembered, and worth a second look.
Short-form videos like Instagram Reels, YouTube Shorts, and TikToks are ideal for grabbing attention in under 10 seconds, while brand videos and cinematic ads can introduce your values, mission, and personality in a deeper way.
What works best here? Emotion, story, and striking visuals. This is where you show not just what you do, but why you exist. Whether it’s a quick product tease, a founder-driven story, or a cinematic brand piece, your goal is to create interest—and leave people wanting more.
At Left Mind Media, we craft high-impact videos designed to stop the scroll and spark curiosity. Because if you don’t earn attention early, you won’t get the chance to guide anyone further down the funnel.
Consideration: Educating and Earning Trust
Once someone knows who you are, the next step is helping them decide why you're the right choice. During the consideration stage, your audience is actively comparing options, reading reviews, and digging deeper—and this is where video can become your most persuasive asset.
Think explainer videos, product walkthroughs, behind-the-scenes tours, and customer testimonials. These videos aren’t flashy—they’re clear, helpful, and human. They speak directly to the questions and concerns your future customer is already thinking:
How does this work? Will it really solve my problem? Do others like me trust it?
The key here is balance: educate without overwhelming, and sell without sounding like a pitch. A thoughtful video builds trust, shows real value, and positions your brand as the expert—and the safe choice.
At Left Mind Media, we specialize in videos that inform and inspire, helping your potential customers move from “maybe” to “this is it.”
Decision: Driving Action with Landing Page and Sales Videos
This is the moment where hesitation turns into action—or doesn’t. When a potential customer is this close to converting, video can be the nudge that closes the gap.
At the decision stage, the best-performing videos are clear, confident, and conversion-focused. Think landing page videos that explain your offer in 60–90 seconds, highlight your key differentiators, and speak directly to pain points. Or sales videos that address final objections, showcase results, and reinforce trust.
These aren’t about flash—they’re about precision. A great decision-stage video:
Highlights your product or service’s unique advantage
Clarifies what happens next (book a call, start a trial, buy now)
Uses real faces, real results, and real clarity
When done well, these videos increase conversion rates, reduce bounce, and build immediate confidence—especially when placed above the fold on landing pages or in follow-up emails during the sales process.
At Left Mind Media, we build landing page and sales videos that do more than look good—they convert.
Post-Purchase: Onboarding and Support That Reduces Churn
The customer journey doesn’t end at the sale—in fact, what happens after the purchase often determines long-term loyalty. This is where video becomes a powerful tool for delivering value, reducing confusion, and deepening the customer relationship.
Think welcome videos, onboarding walkthroughs, feature tutorials, and support explainers. These kinds of videos don’t just help users get started—they build confidence, cut down on support tickets, and show that you care about the full experience.
When customers feel guided and supported, they’re more likely to:
Fully adopt your product or service
Stay longer or upgrade
Recommend you to others
And that’s the magic of post-purchase video: it reduces churn while increasing satisfaction and retention. It turns new users into confident customers—fast.
At Left Mind Media, we help brands create post-purchase video content that extends the value of their offer, reduces friction, and keeps customers engaged from day one.
Loyalty and Advocacy: Turning Happy Customers Into Fans
Your most powerful marketing tool isn’t a campaign—it’s a happy customer who tells others. At this stage of the customer journey, video becomes a bridge between satisfaction and advocacy, helping you celebrate your customers and turn them into vocal supporters.
Some of the best video formats here include:
Customer spotlights or interviews
User-generated video content (with guidance from your team)
“Thank you” videos from your founder or team
Sneak peeks at upcoming features or early access exclusives
These videos build connection, foster community, and reward loyalty—all while encouraging word-of-mouth referrals and repeat business. They show your customers that they’re not just a transaction—they’re part of something.
At Left Mind Media, we create brand-loving content that brings your customers back—and brings their friends with them. Because your best future customers are often the ones your current customers send your way.
